The Football Association


Wembley Stadium

Salary Range


Contract Type

Full Time

Closing Date

23 April 2023

Job Description

Have the digital world at your feet…

We are excited to be searching for a Digital Content Manager, who will take full ownership of the digital content strategy for Wembley Stadium, delivering an on-brand and innovative creative direction, to inspire and grow our audience and social media presence – establishing ‘It Matters More at Wembley’.

What will you be doing?

Devise brand-specific content strategies that support best-in-class digital output.
Development and execution of the Wembley Stadium social media strategy.
Day-to-day Wembley Stadium and Club Wembley social media channel management.
Delivering website traffic growth from keyword-specific content SEO.
Managing key external relationships, including agencies, suppliers, and social media platforms.
Contribute to the success of campaign executions across event-owner stakeholders and partners.
Reporting of content and social media performance to stakeholders.
Research social media trends, including engagement and traffic data, to make recommendations to grow social media presence and campaign effectiveness.
Champion the use of data to inform the day-to-day content strategy and overall direction.
Executes additional tasks as required in order to meet FA Group changing priorities.
Comply with all company policies and procedures to ensure the highest standards of health, safety and well-being can be maintained.
As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

What are we looking for?

Essential for the role:

Experience developing and delivering digital content strategies.
Tech-savvy with experience in using technology to drive effective and efficient results.
Thorough knowledge of current digital and social media platforms.
Reporting experience using tools such as Google Analytics.
Skilled in Microsoft Office software including Excel, Word, PowerPoint and Outlook.
Confident communicator with excellent written English.
Good attention to detail

Beneficial to have:

Worked with or as part of a marketing team.
Qualification in digital marketing.
Experience managing social media channels for an established brand.
SEO experience.
Experience managing a CMS – preferably Sitecore.
Strong communication skills – especially via digital channels.
An interest in sports, entertainment, and hospitality.
Experience in a data-driven driven background.
HTML knowledge is desired but not essential.
Adobe Creative Suite experience, including Photoshop.
Experience with post-campaign analysis.

What’s in it for you?

We are committed to ensuring everyone can flourish in their roles, in order to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George’s Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.

We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:

Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
Free, nutritious lunches, at Wembley Stadium and St. George’s Park.
Free private medical cover.
A contributory pension scheme.
An additional Thank You days leave, volunteering days as well as 25 days annual leave.
A hybrid working model offering flexibility on where you work.

For more information on what it is like to work at The FA, please visit our FA Careers page,

Our Organisation

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots through to the professional game, and generates significant revenue to support investment into English football each year.

The FA oversees England international teams across men’s, women’s, youth and disability football, as well as running the National League System and FA Competitions including the Emirates FA Cup, Barclays FA Women’s Super League, FA Women’s Championship, and Vitality Women’s FA Cup, and the world-class facilities of Wembley Stadium and St. George’s Park, all with a purpose to Unite the Game and Inspire the Nation.

We currently work within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model and it may be adjusted in future if deemed necessary.

Your contract with The FA will specify a fixed location of either Wembley Stadium, St. George’s Park or our Processing Centre, unless the role is advertised as a homebased contract. The contractual location of this role can be found at the top of this advert on our FA vacancy page.

The FA, For All, For You

Our equality, diversity and inclusion strategy forms an integral part of our long-term commitment to using our influence across English football to create a game free from discrimination.

A Game For All outlines three key strategic commitments – Lead the Change, Be the Change, and Inspire the Change – which will ensure tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.

We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.

As part of The FA’s commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.

To Apply