Organisation
The Professional Golfers Association
Location
The PGA National Headquarters
Salary Range
N/A
Contract Type
Full Time
Closing Date
14 April 2023
Job Description
About Us:
Established in 1901, our vision is to be the best and most reputable Member Association in Sport, with our mission being to improve the personal and professional lives of our Members. Our Media team enhances the reputation and favourability of the Association and its Members through effectively supporting the delivery of our companywide objectives and strengthening the increasing role of The PGA and its Members.
About our People and our Culture:
Our values of being professional, respectful, supportive and acting with integrity are reflected in our people, our environment and are at the heart of all we do. Our traditions and heritage are important as we embrace new and progressive ways of working.
What We Offer:
Up to 25+ days annual leave plus bank/public holidays and a holiday purchase scheme; Pension Scheme with a 5% Employer Contribution; After a qualifying period access to our Private Medical Insurance, Group Income Protection Scheme, Life Assurance and Company Sick Pay Schemes; 24/7 Employee Assistance Programme for your mental, financial and physical wellbeing; free car parking at our offices; Access to tailored learning opportunities through our bespoke platform; and a discount scheme offering savings on shopping, leisure and dining.
The Role:
• Plan, create and deliver engaging content across all social media platforms in support of the wider communications activities of The PGA
• Drive development of an effective social media programme to increase engagement and reach to a range of agreed audiences, as well as supporting regional teams with their social media activity
• Own and manage the social media posting schedule to effectively promote PGA campaigns & initiatives, Member activity, commercial Partners, industry bodies and The PGA itself
• Work with the media team to implement the broader digital content strategy, ensuring all content is effectively presented through social channels for trade and consumer audiences and providing insight on new trends, developments and platforms to help maximise The PGA’s social reach
• Create a range of content for PGA media channels as required, both for internal (PGA Members) and external (industry/consumers) audiences
• Assist with planning and production of PGA podcasts and webinars
• As a key member of the media team, work with stakeholders from across the organisation on a range of projects, providing ideas and support for initiatives to support our commercial and business objectives
• Assist with regular reporting, using analytics to understand trends and optimise and improve content, delivering digital platform excellence, against agreed KPIs.
• Work closely with our in-house graphic designer to ensure social media content meets the quality standards of The PGA and aligns with the brand guidelines
Whilst this is a permanent, full time role with the core hours of the business being 9 am to 5 pm Monday – Friday, occasional weekend, evening and/or bank holiday working are essential to fulfil this role. This role is eligible for hybrid working from day one of employment which offers more flexibility in working hours and – dependent on role requirements – the opportunity to spend up to 60% of the week working remotely.
Role Requirements: Education/Qualifications/Key Competencies/Personal Profile Includes:
Relevant experience of creating engaging and optimised content across channels; Proven track record of social management obtained from working across major social media platforms; Experience of developing and delivering social strategies
Copywriting and campaign collateral creation; Experience with CMS, social media management and other relevant software/analytical tools; Ability to coordinate and deliver multiple projects to agreed timeframes; Exceptional verbal and written communication skills; High levels of accuracy and attention to detail; Ability to capture and edit short videos for social media; Ability to understand audience analytics and effectively increase engagement; Able to multi-task, problem solve and think creatively whilst prioritising a busy workload; Excellent golf knowledge, understanding the needs and demands of the business, PGA Members and the golf industry;
Established in 1901, our vision is to be the best and most reputable Member Association in Sport, with our mission being to improve the personal and professional lives of our Members. Our Media team enhances the reputation and favourability of the Association and its Members through effectively supporting the delivery of our companywide objectives and strengthening the increasing role of The PGA and its Members.
About our People and our Culture:
Our values of being professional, respectful, supportive and acting with integrity are reflected in our people, our environment and are at the heart of all we do. Our traditions and heritage are important as we embrace new and progressive ways of working.
What We Offer:
Up to 25+ days annual leave plus bank/public holidays and a holiday purchase scheme; Pension Scheme with a 5% Employer Contribution; After a qualifying period access to our Private Medical Insurance, Group Income Protection Scheme, Life Assurance and Company Sick Pay Schemes; 24/7 Employee Assistance Programme for your mental, financial and physical wellbeing; free car parking at our offices; Access to tailored learning opportunities through our bespoke platform; and a discount scheme offering savings on shopping, leisure and dining.
The Role:
• Plan, create and deliver engaging content across all social media platforms in support of the wider communications activities of The PGA
• Drive development of an effective social media programme to increase engagement and reach to a range of agreed audiences, as well as supporting regional teams with their social media activity
• Own and manage the social media posting schedule to effectively promote PGA campaigns & initiatives, Member activity, commercial Partners, industry bodies and The PGA itself
• Work with the media team to implement the broader digital content strategy, ensuring all content is effectively presented through social channels for trade and consumer audiences and providing insight on new trends, developments and platforms to help maximise The PGA’s social reach
• Create a range of content for PGA media channels as required, both for internal (PGA Members) and external (industry/consumers) audiences
• Assist with planning and production of PGA podcasts and webinars
• As a key member of the media team, work with stakeholders from across the organisation on a range of projects, providing ideas and support for initiatives to support our commercial and business objectives
• Assist with regular reporting, using analytics to understand trends and optimise and improve content, delivering digital platform excellence, against agreed KPIs.
• Work closely with our in-house graphic designer to ensure social media content meets the quality standards of The PGA and aligns with the brand guidelines
Whilst this is a permanent, full time role with the core hours of the business being 9 am to 5 pm Monday – Friday, occasional weekend, evening and/or bank holiday working are essential to fulfil this role. This role is eligible for hybrid working from day one of employment which offers more flexibility in working hours and – dependent on role requirements – the opportunity to spend up to 60% of the week working remotely.
Role Requirements: Education/Qualifications/Key Competencies/Personal Profile Includes:
Relevant experience of creating engaging and optimised content across channels; Proven track record of social management obtained from working across major social media platforms; Experience of developing and delivering social strategies
Copywriting and campaign collateral creation; Experience with CMS, social media management and other relevant software/analytical tools; Ability to coordinate and deliver multiple projects to agreed timeframes; Exceptional verbal and written communication skills; High levels of accuracy and attention to detail; Ability to capture and edit short videos for social media; Ability to understand audience analytics and effectively increase engagement; Able to multi-task, problem solve and think creatively whilst prioritising a busy workload; Excellent golf knowledge, understanding the needs and demands of the business, PGA Members and the golf industry;
To Apply
1. Request a job description from jennifer.hewison@pga.org.uk – the job description will provide you with further details about the role.
2. Send your CV with a cover letter that very clearly details how you meet the role requirements listed above and those within the job description to Jennifer.hewison@pga.org.uk. Your covering letter is an important part of the application process and provides you with an opportunity to set yourself apart from other applicants.
The closing date for applications is 12 noon Friday, 14 April 2023. Interviews will take place at the PGA National Headquarters, date TBC. If you need any adjustments or additional support with your application, please let us know.